October is Breast Cancer awareness month and Avon as always is spearheading the cause. Every year Avon creates products where 100% of the proceeds go to the Avon Foundation to be donated to organizations that support the cause through awareness and education; screening and diagnosis; access to treatment; support services; and, scientific research. The Avon Walks alone from 2003-2008 have raised $285 Million dollars. Purely incremental to that are the products produced by Avon and sold in our brochure and crusade flyers. In 2008 alone one of our top items was the Breast Cancer Flip Flop, selling over $3 Million Dollars. This year in 2009 we are introducing a Breast Cancer product linked with our Marimekko alliance. The Marimekko tote is being introduced in C22, and for $10.00 it is a steal!! Reese Witherspoon loves it too.
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